Case Studies Uni Students

YOUTH MARKETING

CASE STUDY

Clean Graffiti Campaign / Ambient Street Media


High calibre promotion staff

Client: Beattie Communications / SNO! Zone

Campaign location: Glasgow city centre and surrounding student areas.

Brief: To create awareness of the SNO! Zone temporary snow slope in Kelvingrove.

Campaign Description:

  • Clean graffiti stencils leave a highly visible marking by cleaning off a layer of grime from the pavements and walls.
  • An experienced team of guerrilla street marketing staff created an extensive 'clean' street graffiti campaign across the city.
  • Staff stencilled large SNO! Zone logos and promotional taglines to drive footfall and create excitement about the SNO! Zone event.
  • The activity targeted:
    • High footfall fashionable shopping areas,
    • Skate parks and teen hang-outs across the city
    • University campus areas
    • Sixth form college buildings

Results:

  • The staff created 100 reproductions of the SNO! Zone artwork around the target areas of Glasgow city centre, local skate parks, Kelvingrove Park and the vicinity of the university and college campuses.
  • Strong interest showed by the public, especially by the teenage demographic and students in the vicinity of the signs.
  • Due to the team's professionalism they were able to work unhindered from the local authorities.
  • A full campaign report, detailing all coverage areas, was returned 48 hours after completion.