Why Sampling Works

If you have a product that people like, sampling will work for you and make massive impact on both your short and long term sales figures. It's simple economics, the more customers who try and like your product, the more people will become customers. This drives sales both in the short term hit of immediate impulse purchases and also the longer lasting percentage of recipients who turn into loyal, repeat customers.

Sampling removes the customer's risk calculation, of purchasing a new product that they are not yet familiar with, in place of one which they have previously tried and know will do the job. This is why so many leading brands maintain their strangle hold in the market place, despite their products actually being inferior to the new challenger brands which struggle for shelf space.

Getting your products listed with major retailers is only the first step on the sales ladder. In a massively overcrowded market place, if it doesn't sell quickly, it gets delisted and the opportunity for getting a second chance is rare. Link Communication's sampling campaigns are designed to give your sales figures a massive boost, securing your future within the most lucrative retailers you are (or want to be) listed in.

Unlike most forms of traditional advertising and marketing spend which disseminate brand messages either days or weeks before the purchase opportunity, sampling allows face to face customer interactions at the point of purchase, when the customer is actually in the process of making that all important buying decision.