University and College Experiential Sampling

University Fresher's Fairs are a great way to introduce your product during the first week of term to the new wave of first year students (freshers). These are typically busy events with lots of other brands shouting to attract the student's attention, so Link Communication's effective stand design teams will ensure that your event unit creates stand out and generates post activity recall, essential if the activity is going to generate real impact on long term sales. Fresher's fairs are also great locations for data capture, allowing you to build your customer database in exchange for offering the students an incentive in exchange.

The universities are in session for approximately 30 weeks of the year, so you don't have to limit your activity to the first week of term. Executing activity outside of fresher's week generally means you have complete stand out of your event stand on campus, and the exclusive attention of the students. Experiential sampling opportunities are available within the main university union buildings, on the pedestrianised walkways around the campus, around the halls of residence buildings, and if relevant, you can also set your activity up within the bars, pubs and nightclubs which are as much an integral part of student life as the universities themselves.

Case Studies: PlayTrade / Coors Brewers