marketing

WINTER IS COMING! Don’t let your brand get left out in the cold!

As the all too brief glimpses of the British summer flash past, many seasonal food and drink brands need to firm up their supermarket sales and marketing plans for Q3 and beyond. This article sets out a couple of important seasonal sampling ideas and experiential marketing strategies that show you how the winter season actually

WINTER IS COMING! Don’t let your brand get left out in the cold! 2018-02-13T14:38:28+00:00

Tasty ideas for using sampling to grow healthy food and drink brands!

  If you have a healthy lifestyle food brand – you might consider some new ideas on how experiential sampling can really help grow your sales, especially during January’s healthy eating season. Here are a few insights and examples to guide you through some creative examples: The Perfect Supermarket Storm: One of the common starting

Tasty ideas for using sampling to grow healthy food and drink brands! 2017-10-24T08:43:17+00:00

THE EVOLUTION OF SUPERMARKET SAMPLING… AND HOW TO CATCH UP!

            As the clock ticks towards a new year it’s especially pertinent to understand which types of sampling activity have evolved to keep up with the ever changing trends of 21st Century consumer behavior - and which are being left behind, feeling outdated. To make sure your supermarket sampling and

THE EVOLUTION OF SUPERMARKET SAMPLING… AND HOW TO CATCH UP! 2017-12-11T11:32:39+00:00

IT’S SHOW TIME – BUT IS YOUR BRAND READY TO SHINE?

If you are planning on taking your brand out of the factory and in front of potential customers, here are five top tips to maximise your impact at your next big show:  1. Understanding experiential Real experiential marketing engages all the senses: touch, taste, sight, sound and scent. It’s proven that the more sensory triggers

IT’S SHOW TIME – BUT IS YOUR BRAND READY TO SHINE? 2017-11-28T17:19:16+00:00

THE GIFT OF EXPERIENTIAL: HOW TO RE-ENERGISE TIRED CHRISTMAS SHOPPERS AND BOOST FLAGGING RETAIL SALES.

It’s funny how the meaning of Christmas can be so different when you’re in a marketing or sales related job role. From a specialist experiential agency perspective, the focus on helping to create memorable interactions to drive sales for our clients always presents a range of fun opportunities to extend seasonal themes to brands that

THE GIFT OF EXPERIENTIAL: HOW TO RE-ENERGISE TIRED CHRISTMAS SHOPPERS AND BOOST FLAGGING RETAIL SALES. 2018-02-13T15:07:51+00:00