As the all too brief glimpses of the British summer flash past, many seasonal food and drink brands need to firm up their supermarket sales and marketing plans for Q3 and beyond. This article sets out a couple of important seasonal sampling ideas and experiential marketing strategies that show you how the winter season actually
If you have a healthy lifestyle food brand – you might consider some new ideas on how experiential sampling can really help grow your sales, especially during January’s healthy eating season. Here are a few insights and examples to guide you through some creative examples: The Perfect Supermarket Storm: One of the common starting
Off the shelves and into the hands of shoppers… There is no doubt that Christmas is the busiest shopping time of the year and every city centre will be packed with thousands of potential customers. So if your product is already listed in a store, how do you make it stand out from the crowd
As the clock ticks towards a new year it’s especially pertinent to understand which types of sampling activity have evolved to keep up with the ever changing trends of 21st Century consumer behavior - and which are being left behind, feeling outdated. To make sure your supermarket sampling and
If you are planning on taking your brand out of the factory and in front of potential customers, here are five top tips to maximise your impact at your next big show: 1. Understanding experiential Real experiential marketing engages all the senses: touch, taste, sight, sound and scent. It’s proven that the more sensory triggers
THE GIFT OF EXPERIENTIAL: HOW TO RE-ENERGISE TIRED CHRISTMAS SHOPPERS AND BOOST FLAGGING RETAIL SALES.
It’s funny how the meaning of Christmas can be so different when you’re in a marketing or sales related job role. From a specialist experiential agency perspective, the focus on helping to create memorable interactions to drive sales for our clients always presents a range of fun opportunities to extend seasonal themes to brands that