Tactical (Roaming) Product Sampling

Why Use Tactical Roaming Product Sampling?

Roaming teams of product sampling staff can hand out your produce, alongside a quick verbal introduction and a piece of promotional print collateral, at substantially lower cost that static experiential product sampling which normally always requires paid for experiential event space. High impact mobile media, well presented teams of brand ambassadors, in smart sampling uniforms along with intelligent planning of campaign logistics, allow almost all conceivable locations to be effectively targeted in this way. The only real difference is the product sampling teams are positioned in front of the venues rather than inside of them (stations, high streets, universities, stadiums, events, etc). Roaming tactical product sampling is ideally suited to produce that doesn’t require extensive on location preparation, and is an essential consideration for brands working to tighter budgets.

Permits & Permissions for Roaming Product Sampling

Tactical roaming product sampling is fully legal and trouble free, as long as the teams of brand ambassadors are supplied with the required number of city specific street sampling and promotional activity permits, which the majority of cities right across the UK now require. This allows for mass audience reach product sampling campaigns on the same high streets, in front of the same train stations, events, etc; that you would otherwise have to pay to be inside of. The only restriction for roaming product sampling is when executing your sampling activity on a small number of locations which are private land as opposed to public highway (such as some business parks and exhibition centres).

Logistical Considerations For Roaming Product Sampling

Due to the mobile nature of the roaming teams of product sampling staff, a suitable sampling stock supply needs to be set up and available for replenishment of teams of brand ambassadors during the activity. This can be achieved with promotinoal support vehicles (refrigerated or ambient) overseen by dedicated logistical staff to ensure that the front line brand engagement team who are handing out the product samples are always operating at maximum capacity and the optimum consumer experience is maintained.

Case Studies: Boots Soltan / Wanchai Ferry / Frosty Jacks / Caledonian Cooler / Piz Buin Festivals / Piz Buin Beach / Colour FX / Half Spoon Sugar / Incos So? / Morrison’s Supermarkets / Coors Light / Budweiser Bud Bucks / Cadbury Drinking Chocolate (Video)