BRIEF:
Drive awareness of the Levonelle brand name, product capabilities and availability locations.

STRATEGY:
Nationwide network of female SBMs across the top 25 universities to fulfil eight week schedule of introducing the brand to student area health care professionals, data capture, visual merchandising and print displays across clinics, health centres, pharmacies, welfare officers, etc. Consumer activity included introducing the brand and benefits to female students across university unions, sports clubs, societies, student pubs, in halls; and on each campus.

RESULTS:
Volumes of students asking for the branded product increased substantially across all student area outlets. Regional sales agents fed back on increased orders, due to strengthened links across multiple types of providers.

BRIEF:
Drive sales within on-trade (pubs) and off-trade (shops) for Coors beers across student area stockists.

STRATEGY:
Promo teams handed out goody bags with localised promo items and a poster for display in students’ windows, asking for the Coors Beer Fairy give them free beer! Sampling teams toured across student housing and halls, announcing the arrival of the Coors Beer Fairies and “everyone who has a poster displayed can come down for their free beer!” Sampling teams also carried out roaming sampling on campus, carried out interactive competitions in pubs and bars to win a free pint, in exchange for contact details.

RESULTS:
Product sold out across almost all off trade stockists within two weeks of term. On trade stockists also took record sales, with students requesting a Coors, over other leading brands.

BRIEF:
Provide a low cost ability to disseminate a range of marketing collateral to students throughout the year.

STRATEGY:
Teams of brand ambassadors, briefed on each initiative, verbally communicate each offer, alongside handing out the print. Teams positioned in front of busy union buildings, on walkways into campus, plus: displaying print across student bars, shops, cafes and student halls of residence buildings (under bedroom doors, shared flats, letter boxes, entrance points and communal facilities in each hall).

RESULTS:
Over 30 marketing initiatives launched to students over the years. Individual phone numbers allocated to Link’s print materials generated leading results from across all other media utilised.

BRIEF:
Increase sales and new users for the leading online take-away website.

STRATEGY:
Intensive sign ups and customer data capture at freshers’ fairs, using a event area of wifi enabled laptops, branded graphics and competition. Post fairs, teams positioned across campus areas to sign up new customers and show website on wearable computer screens. Off campus, teams reached students in halls of residences, and installed marketing collateral into pre-registered take-aways.

RESULTS:
Circa 20,000 new customers signed up across the tour; and sales uplifts of over 100,000 orders per week, helping to secure Just-Eat.com’s position as the UK’s number one online take-away ordering service.