Event Staffing and Exhibition Staff at Shows

The Importance of Quality Exhibition and Event Staffing

We understand that selecting the right team to man your event stand can be the most critically important factor in generating both interest and sales at your trade or consumer show. The front line staff need to be well briefed, intelligently positioned, extremely pro-active and professionally presented. Why spend thousands on event space and graphics, if potential customers are allowed to walk past without being pulled in and engaged!? It sounds crazy, but it’s amazing how many businesses allow that to happen due to poor planning of their exhibition stand staff.

Well Briefed Exhibition Staff Become Your Brand Ambassadors

The high calibre, professional promotions teams which we select to be your exhibition stand staff are properly educated on your brand and the key elements of your business which you think they will need to know. We provide the team with detailed briefing notes in advance of the event and build in face to face team training sessions before they are let loose on your exhibition stand. We are in the business of providing real brand ambassadors who can generate interest and bring in sales for your company; not just a pretty face in a branded T shirt.

Intelligent Planning For Your Promotional Exhibition Staffing

Depending on what you need we provide a mix of:

• Exhibition Event Managers: To run the exhibition stand, brief the teams, optimise staff performance, ensure all aspects of the activity are being implemented exactly as per your brief, organise rotational staff breaks, take responsibility for asset security, cash handling, stock control, data collection – and all other aspects that are relevant for your event.
• Exhibition Stand Sales Staff: These are the front line team of staff, who are properly briefed, pro-actively approaching potential customers and selling in your product range. They can handle as much or as little of the sales processes as you want them to; either providing your head office team with warm, qualified sales leads, or taking the customers all the way through to making a payment.
• Event Data Capture Staff: These teams can be responsible for collecting customer data from your event stand, with clip boards, ipads or however you need them to.
• Exhibition Stand Hospitality & Greeters: Our teams of exhibition staff will make sure that every single person who either walks by your stand or steps on to it is met with a warm smile and a pre-scripted question to create the interest in your offering. They can be on site to make the coffee, keep customers warm and make sure that no-one wonders off without being tagged.
• Exhibition Production Staff: If required, we have staff who will build your exhibition stand, creating a professional, practical and visually stunning event area for you to work from. We can do the full set up before the show opens and take it all down, load it into our vehicles ready for re-deployment to your next show.
• Exhibition Stand Design and Production: In addition to providing the high calibre exhibition stand staff for your event, we also specialise in creating high impact, experiential event areas to show case your brand and pull prspective customers in to find out more. We factor in elements to bring the stand to life, make people want to come over, to increase their dwell time on location, provide a reason for giving their details to you; making sure that you come away with measureable, tangible results from your show. Get in touch for free advice and no-obligation quotation to devise what you need.

Case Studies: Brasso Gadgetcare at Gadget Show Live / Dettol Ideal Home Show / Dettol Grand Designs / Gillette & Pringles at Nisa Roadshows / Cho Yung Chinese Weight Loss Tea