In Store Sampling & On Aisle Supermarket / Retailer Sampling

Product Sampling on Aisle, Inside of Supermarkets

If done correctly, using properly trained brand ambassadors, in store product sampling can be a great way to introduce your brand at the exact location where your products are displayed on aisle, in store. Although on aisle sampling audience reach is lower than experiential sampling, conducted in front of store, the costs are also less, so it is frequently selected as a budget product sampling option.

In Store Product Sampling at Tesco, Asda, Sainsburys, Morrisons & Waitrose

We organise and execute in store sampling programmes at all of the major chains of grocery multiples. Depending on the chain of store, permission costs for in store product sampling in supermarkets frequently include a local member of the store's own staff who acts as a general assistant to the proper brand ambassadors (2) . To ensure consistency of quality consumer experience, it is recommended that these incumbent store staff act only in a supporting role to our professional promotions person, who takes the lead on all interactions and encourages produce sales from the potential customers. This is an essential aspect of ensuring that your sampling activity delivers the sales you need; at the same time as protecting your brand.

Sampling Counter Branding Opportunities for Sampling on Aisle

While the impact of sampling on aisle is more restricted than in front of store, there are still good opportunities for theatrical themeing of the sampling table using creative props, staff uniforms and graphics. These props can be incorporated at low cost, and make a big difference creating memorable retail theatre within store that helps to drive sales.

Roaming Sampling Case Studies: Aunt Bessie's / Asda Ice Cream Cake / M&S Cheese / Pierre Fabre / Stella 4% & Becks Vier / Kronenbourg Blanc

(2) Existing customers may note we often refer to this person as "Mary from the cheese counter". While we do appreciate her assistance dearly, experience tells us that no-one really expects her to effectively communicate the unique proposition of your brand, be responsible for the success of your campaign or the continued listing of your brand in that store; all by herself.