Sampling in Supermarket Car Parks, Entrances and Foyers

Experiential Product Sampling at Supermarkets & Grocery Multiples

Offering up your promotional product samples to every single customer who enters each selected grocery multiple of your choosing and you let your product be the first purchasing decision those customers make. Being directly in front of the store allows your sampling activity to incorporate high impact branded event areas, complex catering equipment and interactive brand engagement. By positioning stock for sale on free standing display units (FSDUs) in foyers, you also create the opportunity for immediate impulse purchase of your product, during or immediately following the sample has been presented, thereby ensuring that your activity delivers huge sales uplift and delivers real, measurable, bankable ROI.

Experiential Product Sampling at Tesco, Asda, Sainsburys, Morrisons & Waitrose

All of the biggest chains of grocery multiples provide great opportunities for high impact, experiential product sampling campaigns which will really drive sales for your brand. Sampling in front of store provides the opportunity to present your produce in the best possible light, using promotional vehicles or creative catering event area graphics and equipment. It also allows for interactive dialogue with customers from a team of professional brand ambassadors who have been properly educated on the key aspects of your produce which we will have pre-scripted for them to communicate. They know they are there to drive sales by winning new customers for your brand and selling your produce.

Generating Sales From Supermarket Car Park Sampling

One of the common criticisms of supermarket carpark sampling for those less experienced at sampling at supermarkets, is that the distance from the point of sampling to the stock location on aisle leads to reduced sales in comparison with in store sampling. While this is true for many in experienced at supermarket sampling, it can easily be addressed by placing a free standing display unit (FSDU), in the foyer, with the easy agreement of either head office, or the store manager (depended on store chain). This can either be an ambient FSDU, or be a branded chiller cabinet for chilled or frozen produce. Our teams know they are there to SELL your products, and that's exactly what they'll do for you.

Roaming Sampling Case Studies: Yorkshire Tea Gold

Experiential Sampling Case Studies: Seriously Good Sauce / Yorkshire Tea Tour / Cadbury Drinking Chocolate / Tilda Rice / Tilda Rice Taste Test / French's Smooth & Spicy Case Study