Product Sampling | Field Marketing | Food Sampling | Sample Distribution | In Store Sampling | Drink Sampling
What type of products can be sampled?
Almost all types of fast moving consumer goods (FMCG) products are ideally suited to product sampling. The method of sampling and the sampling location are all designed to match with your product, your target audience and the route to market which you have chosen for your brand. The campaign planners at Link Communication will advise you on what could work best for your product.
The following is a thorough (but not exclusive) list of common types of FMCG products which sampling works exceptionally well for. These include:
Food
Baby Food / Bacon / Biscuits / Bread and Bakery Items / Breakfast Cereal / Cakes & Fruit Pies / Canned Fish / Canned Fruit / Canned Meat / Canned Veg & Pasta / Chilled and Frozen Ready Meals / Chilled and Frozen Meat and Seafood / Convenience Snack Food / Cooked Meats / Cooking Sauces and Marinades / Crisp-breads and Savoury Biscuits / Crisps and Nuts / Dairy Products (Butter, Cheeses, Cream, Ice Cream, Milk, Pro-Biotic, Yoghurt & Fromage Frais, Yoghurt Drinks) / Desserts / Dehydrated Meals / Dried Fruit / Eggs / Food Based Drinks / Fresh Fruit / Fresh Vegetables / Honey and Sweet Syrups / James and Preserves / Ketchup and Condiments / Pates ad Savoury Spreads / Pickles and Relishes / Pizzas and Quiches / Rice and Pasta / Salad Dressings and Mayo / Sausages / Soups / Spreads and Butter Substitutes / Stock and Stock Cubes / Sugar and Artificial Sweeteners / Vegetarian Foods
Alcoholic Drinks
Beer / Brandy / Champagne & Cava / Cider / Gin / Lager / Liquours / Port / Pre-Mixed Spirits / Rum / Sherry / Stouts / Vermouhts / Vodka / Whiskey / Wines / Alcohol Free Lagers and Wines
Soft Drinks
Tea / Coffee / Hot Drinks / Carbonated / Cordials and Squashes / Energy Drinks / Fruit Juices / Mineral Water
Confectionary
Chocolate Bars / Boxed / Seasonal / Cereal & Fruit Bars / Chewing Gum / Medicated / Sweets
Cosmetics
Beauty Ranges / Make Up / Hair Removal / Nail Care / Skincare / Sun creams / Oral Hygine / Toothpastes / Fragrances / Hair Colourants / Hair Styling / Shampoos & Conditioners / Razors and Shaving / Antiperspirants
Pet Care
Pet Food / Treats
Entertainment
Computer Games / Film Releases / DVDs / Music / Toys & Games
Household Supplies
Air Fresheners / Bleaches and Disinfectants / Cleaning Appliances / Drain Care / Fabric Treatments and Dyes / Floor and Furniture Care / Heavy Duty Hand Cleaners / Kitchen Towels / Laundry Products / Lavatory Cleaners / Paper Tissues / Pest Control / Show Care / Stationary Products / Surface Cleaners / Toilet Tissue / Washing Up Products
Pharmaceutical
Baby Care Products & Nappies / Cold Remedies / Contraceptives / Cough Remedies / Eye Care / Family Planning Products / Germicides and Antiseptics / Hair Treatments / Health Drinks / Sanitary Protection / Slimming Aids / Vitamins and Minerals
Publishing and Media
Book Publishers / Business and Trade Magazines / General Lifestyle Magazines / Special Interest Magazines / Kids and Preteens Magazines / Men's Lifestyle Magazines / Motoring Magazines / Music and Entertainment Magazines / Sport and Fitness Magazines / Women's Lifestyle Magazines / Youth Interest Magazines / Daily and National Newspapers / Newspaper Magazines and Supplements / Regional and Overseas Newspapers / Weekly Newspapers / Part-works
