Sampling at Events, Festivals & Sporting Fixtures

Targeted Sampling Opportunities at Events

Right across the calendar, there are literally hundreds of large scale events, festivals and sporting fixtures which can tap your brand directly into the specialist audience groups they attract through promotional product sampling.

Selecting your Event Locations for Sampling

There are a huge array of experiential and roaming tactical product sampling options for every demographic category, from sampling at dance music to classical proms, from sampling at air-shows to agricultural county shows. Some of these events attract crowds upwards of 200,000 and provide an ideal opportunity to present your brand and promotional product samples at a time when potential customers are most receptive to new ideas, tastes, messages and product samples.

Experiential Sampling Campaigns at Events and Festivals

When planned correctly, your experiential sampling event area should actually add to the event goers overall experience of the day, building both positive memories and long term brand loyalty, helping to drive recall and sales when it comes to making their daily purchasing decisions. We will help to ensure that your experiential sampling activity provides the opportunity for dialogue with your customers, captures their data and provides them with a memorable experience that will help your brand grow.

Roaming Sampling Teams at Events and Festivals

The vast majority of large scale events and festivals provide a great opportunity to reach your targeted demographic even at low cost, by utilising roaming tactical sampling teams. These mobile teams of brand ambassadors can be deployed in front of or in close proximity to the events which are most relevant for your brand either on their way ion or on their way out to the selected events.

Example Types of Events, Festivals and Sporting Fixtures for Your Sampling Activity

• Sampling at Youth Music Festivals
  (eg: Wireless / V Festival / Leeds & Reading / T in The Park / etc)
• Sampling Agricultural Shows & Fairs
  (eg: The Great Yorkshire Show / The Norfolk Show, etc)
• Sampling at Caribbean Carnivals
  (eg: Nottinghill Carnival / Birmingham Caribbean Carnival, etc)
• Sampling at Indian Melas
  (eg: Bradford Mela / Luton Mela / London Mela, etc)
• Sampling Cultural Festivals
  (eg: Hay on Wye Book Festival / Lancaster Jazz Festival / Proms in the Park, etc)
• Sampling Family Events
  (eg: Sandcastle Competition / Farnborough Air Show / Bristol Balloon Race, etc)
• Sampling at Specialist Events
  (eg: Antique Collectors Fairs / Motor Shows / Wedding Shows / Fashion Shows, etc)
• Sampling at Sporting Events
  (eg: Wimbledon / The Olympics / Henley Regatta / Surf Championships)
• Sampling at Matches & Fixtures
  (eg: Football Matches / Rugby Matches / Cricket Fixtures)
• Sampling at Trade Shows
  (eg: at Excel / The NEC / Earls Court / SECC / GMex / etc)
• Sampling at Food Festivals
  (eg: Taste of London / Foodies / BBC Good Food Show / Food Markets)

Roaming Sampling Case Studies: Piz Buin / Piz Buin Beach Event / Boots Soltan / British Sugar / Ugo Deli Cafe Panini / Colour FX / Wella

Experiential Sampling Case Studies: Primula / Cadbury Drinking Chocolate / Yorkshire Tea Tent / Yorkshire Tea Tour / Glorious! Soup / Wainwright’s Ale