Using Sampling Teams & Brand Ambassadors

Selecting the Right Brand Ambassadors For Your Sampling

For your product sampling to have maximum impact, we ensure that your teams of brand ambassadors are real life walking and talking ambassadors for your brand. Just putting someone in a branded T shirt from the frozen food counter is definitely NOT the same. We ensure that your front line communicators will all be super confident, well presented, physically suitable representatives - fully able to enthusiastically communicate your brand messages during your sampling campaign.

The Importance of a Brand Induction For Samplng Staff

Selecting the raw talent to represent your brand from our nationwide database is only step one on the ladder to creating a high impact, sales driven sampling campaign. From there, the teams of brand ambassadors need to be educated on the salient information they need to present the produce, communicate with customers and answer all of the FAQs. This should cover product preparation, company ethos, product integrity, ethical policies, stockist listings, RRPs, category ranges, competitor differentials and anything else you need them to incorporate into your sampling activity.

Ensuring Pro-Active Approaches From Your Sampling Staff

One of the key principals of effective promotional product sampling is to adopt a pro-active approach, offering the product samples to as many potential recipients as possible. Even with an attractive event area, this pro-active mentality is essential to achieve high volumes of sample distribution and customer interactions. It’s a factor that requires both energetic teams who can recite the same pre-determined introductory invite message a thousand times a day and a experienced event manager who can coach the best performance out of each sampling team member.

Message Verbalisation Opportunity When Sampling

When potential sample recipients are approached, you have about five seconds to win their confidence and bring them in, to receive a sample. What the teams of brand ambassadors say in the split second and how they present the message are perhaps two of the most important considerations that are frequently overlooked by the less experienced sampling practitioners. These promotional messages need to be quick and summarise the immediate benefit of the sample to the consumer, and be presented in a friendly, welcoming manner.

Sampling Team Job Roles

Not everyone can be the big chief interacting with the customers and handing out the product samples! Efficient organisation of complex sampling activity requires identification of specific sampling team job roles to deliver maximum sample outreach and higher quality of consumer experience. You need to factor and delegate individual tasks and duties such as sample presentation, produce preparation, sampling event area maintenance, sampling and sales stock supply, promotinoal vehicle logistics, food temperature checks, food serving safety checks and event area set up safety.

Uniforms & Costumes For Sampling Staff

Your product sampling can and should be a creative activity, providing the opportunity to create a physical embodiment of the brand being sampled. As such, the range of uniforms, costumes and accessories worn and utilised by the teams of product sampling staff should be intelligently planned to create the drama and theatre that you want your brand to be associated with. Budgets can be kept low, using a selection of low cost fashion garments, to be fully branded with your corporate logos and messages. For even higher impact, larger than life mascots or costumed characters can also be created and utilised for even wider and more memorable interactions with the product sample recipients.

Case Studies: MoneyGram / Race For Life / Schuh / Ladbrokes Casino / PlayTrade / Morrisons PLC / Channel 4 / STA Travel / TK Maxx / The Sun / The Guardian Edinburgh / Piz Buin / Barclays