Product Sampling

Product sampling puts your product in the hands & minds of potential customers. Sampling provides a way for customers to try out your product without risking deviating from something else that they already know. This is often a vital method of ensuring products make it on to the shelves of retailers and that they stay there when faced with heavy competition.

FMCG Product Sampling

You can sample almost any type of fast moving consumer goods (FMCG) product, in almost any type of location. We organise and execute sampling campaigns in supermarkets, on high streets, in train stations, around universities, in pubs & bars, at festivals; wherever is most appropriate for your brand.

National Sampling Road Shows or Tactical Sampling Campaigns

We offer all types of sampling, from simple pre-packed products and “dry” goods, to complex cooked food products and “wet” sampling. We provide everything from fully catered national sampling road-shows to a small team of sampling staff deployed exactly where you need them.

Supermarket sampling, train station sampling and any other type of location can either be done inside the venue or outside. Tacical sampling uses roaming field marketing teams to hand out product samples in "tactical" locations such as outside of train stations, supermarkets, universities, shopping areas, anywhere you like to reach your target audience. This is lower cost than a road show, as it doesn't need the build of the event area or for that to be toured across the various cities.

A sampling roadshow can include a custom built sampling vehicle which might cook or refrigerate the products and add an extra element of visual branding to the campaign. This would be toured across the selected cities by a senior team leader who would meet up with our sampling staff, local to each area (reducing costs as much as possible).

Case Studies: Kronenbourg Blanc / Wilkinson Sword Razors / The Guardian