Measurement & Evaluation

We strongly encourage and recommend that you build in a measurement mechanic into each leafleting, product sampling or field marketing campaign that is executed. This is a good policy both for when you work with us, and for when you advertise with other forms of media. You need to be able to measure your return on investment (ROI) to accurately direct future budget.

Measurement and activity evaluation can be made simple. For leaflet distribtuion or sampling, the use of vouchers will help prompt purchase and provide an easy way to measure direct impact. Other methods include using an SMS or free phone number – or tie it in with a competition which recipients are asked to enter.

Our best, most regular clients are the ones who track results – and can see categorically that with every pound they spend with us, our teams can generate a multiple of that amount.