Here are some innovative and creative campaign ideas for anyone who is starting to pull together their student activity plans for the start of the academic term, which will give your marketing the A grade results required to make an impact with today’s students.
FUN MASCOTS – FIRST BUSES
It’s amazing to watch how a crowd of students react to a cute mascot: selfies, hugs, kisses, waves and even the comedy occasional rugby tackle! A professionally animated mascot, with pre-planned behavioural characteristics, staged performances and a supporting promotional team can create huge impact at freshers’ fairs, around the university campus, through student area pubs – and even get away with walking into a few packed lecture theatres for some guerrilla style impact too. Mascots are ideal to accompany promotional teams to facilitate their leafleting, data capture and social media.