High Street and Shopping Mall Sampling

High streets and shopping malls are ideal locations for mass market audience reach. Most city centres and virtual every single shopping mall have a range of designated sites where you can set up your experiential sampling activity. Depending on the complexity if the event unit, this can be set up for just one day, for a weekend or for an entire week. Due to the nature of people's city centre shopping habits, you are pretty much guaranteed to reach different customers on each day, as typically city centre retail areas are not re-visited daily by shoppers.

The accurate targeting of specific demographic groups can be significantly enhanced by briefing the field teams to prioritise approaching that particular audience, by locating the event unit close to relevant retailers which attract those customers and selecting relevant days which match with your customer's shopping habits.