Experiential Sampling Campaigns

Experiential sampling should mean something more engaging than just giving a potential customer a product sample. It should mean providing the customer with an actual "experience" during the sampling, which stimulates their five senses during the sampling activity.

The types of customer experience will vary greatly according to the product being sampled. Link Communication's experienced team of campaign planners can provide a range of suggestions for additional elements that can easily be built into a sampling campaign (at low cost), which allow for more meaningful interaction with customers. These will raise the dwell time at location, all of which have the ultimate purpose of increasing brand loyalty and recall at the all crucial moment of purchase.