Experiential Product Sampling

How Can "Experiential" Product Sampling Sell My Products?

Interacting with customers on a sensory level, utilising touch, taste, scent, sight and sound, has been proven to aid recall and increase brand loyalty at point of purchase (1). In today’s over saturated world of never ending consumer choices and media bombardment, experiential product sampling provides your brand with a face to face, one on one personal interaction that stands out from the crowd and makes your product the one the customers associate with and want to buy.

Invent Interactions With Experiential Sampling

What do you want your customers to do when they receive your product sample? How do you want them to feel, to think, to say, both on the experiential sampling event area and once they walk away from it? Experiential product sampling allows for two way interactions with customers, making them feel part of the brand by listening to their stories, discussing their opinions and developing a mutually interested relationship with them.

Theatrical Themeing Opportunities of Experiential Sampling

Experiential product sampling allows you to have fun with your customers! Eye catching props, interactive experiential engagement units and visual interpretations of your brand can all be combined to create a theatrical, memorable and enjoyable experiential samling experience. Your activity should produce long lasting brand loyalty from the recipients who have both been touched directly by the experiential sampling activity and amongst those who have been told about it, by the newly adopted brand advocates which the experiential activity creates.

Use Experiential Sampling To Add Value to Each Customer's Day

The most memorable and effective experiential sampling activity makes the sample recipient’s day more enjoyable. It gives them something fun to participate in and share with family or friends. Of course, you need to ensure that your product and sample is central to all aspects of the experiential experience and that it doesn’t get lost in the range of interactive elements. Everything should be designed to deliver the core campaign message and communicate how your brand is integral to fulfilling this.

(1) Excerpt taken from Understanding the Mind of the Market, Harvard Business School Press, by Gerald Zaltman, Professor of Marketing at Harvard Business School

“The more sensory clues you notice, the more the original context of a particular experience becomes reinstated in your mind.”…“Sensory images involving sight, sound, smell and bodily sensations add so much realism to a recollection that the memory retrieval experience can be surprisingly intense... Positive recall of a positive past experience can enhance a person’s current experience of consumption...This process increases the likelihood that the person will want to buy and use the same product in the future.”

Case Studies: Cadbury Drinking Chocolate / Cadbury Drinking Chocolate (Video) / Primula Cheese / Glorious! Soups / Yorkshire Tea Tour / Yorkshire Tea Tent / Ugo Deli Cafe Panini / Tilda Rice Tour / Tilda Rice Taste Test / James Wellbeloved / Kronenburg Premier Cru / Seriously Good Sauce / Seriously Good PR Stunt / Real Crisps / Seriously Good Sauces - Curry in a Hurry / French's Smooth & Spicy Case Study