Experiential Marketing

Experiential Marketing campaigns have become increasingly popular in the marketing industry, primarily because they find new and effective ways to engage consumers who have become over-saturated with traditional forms of media broadcast to them on a daily basis. Brand experience campaigns can take many forms, but at Link Communication, we aim to engage the consumers' "five senses" (touch / taste / smell / sight / sound).

Each product or service has a different experiential angle that enables it to create standout, increase recall and generate its own word of mouth marketing.

For example, food sampling becomes more than just straight product sampling - it's an interactive brand experience which the consumer can participate in, soak up the sights, listen to the sounds, taste the flavours, feel the products and appreciate the aromas. Next time they see the product on a shelf, it triggers a whole new range of associated positive memories, which make the product their first choice. Put simply, experiential marketing (or brand experience) is the art of engaging your customers with your brand. Link Communication are experts in this innovative, and often creative, extension of field marketing.

Memorable Brand Experience Campaigns

It’s a known scientific fact that engaging the five senses provides more vivid, memorable experiences*. By utilising experiential marketing activities which engage with theses senses (using sight, sound, touch, taste and smell), you are ensuring that your brand is the one which will be front-of-mind when it comes to making purchasing decisions.

As with all of our services, we take the time to get under the skin of your brand, to understand its products or services, and what makes your preferred choice of target customers tick. With this information, we can devise an experiential marketing campaign which will attain real cut-through via a memorable brand experience.

Easy to Implement Experiential Marketing Solutions

The activities listed to the right hand side of the page give you some of our “off the shelf” brand experience tactics. Each of these can be highly customised to be on brand with your product or service.

Our team of creatives are available to dream up low-cost experiential campaigns that will work for your company. Please get in touch to get your ideas costed up and turned into a working reality!

 

*Gerald Zaltman, How Consumers Think, Harvard Business School Press (amongst many other consumer behavioural studies and psychology books).