Detailed Instruction Packs

Every member of field marketing staff receives both verbal and written instructions. Each written instruction pack contains all of the information they need to complete their task, including activity briefing, FAQs, location maps, feedback sheets, etc – so everyone knows where they’re going and what to do.

Our Operational Management team are in contact with field marketing staff almost continually throughout the campaign. Once the member of promotion staff has agreed to execute the activity, they are sent the written instruction pack. They then chat this through with the ops teams to make sure everything is clear. The day before the activity, our ops team call the promotion staff to double check they’re ready and prepared for the next day’s activity.

On the morning of the activity we call them to make sure they’re up, out of bed and on their way. Once on location the marketing staff check in with us to give us some immediate feedback and a progress report. Then they check in with us at the end of their shift to let us know how it’s gone and chat through feedback with us.