Costing Product Sampling Campaigns

Detailing the Sampling Campaign Strategy

The sampling campaign proposal we create for you will be a fully working blue-print detailing exactly what is going to happen in each location, for each job role, for each member of staff, the daily target volume of samples and leaflets, for every single shift. Detail is really is essential for effective planning, working out the logistics up from the product samples, to packets, cartons, pallets; in order to determine suitable vehicles and stock storage. This costed campaign plan can then become your working document which you we will help you refine and adjust to ensure that it will deliver the intended audience reach and growth goals within an agreed budget.

Set Up Costs

Depending on your sampling strategy, there may be a little investment required to create suitable sampling equipment, modify a sampling vehicle, produce staff uniforms and your print collateral. To help minimise these costs, a touring sampling campaign may be possible, utilising the same equipment on a rolling weekly schedule, where all sampling equipment, vehicles, uniforms, etc - are fully cleaned down and replenished ready for the following week of sampling activity.

On Going Costs

Even complex sampling campaigns have reasonably low week by week costs. Field team wages, samplig stock transportation, accommodation for the tour managers, experiential sampling event space and catering consumables are the only real direct on going costs. The production costs of the produce to be sampled should also be factored into the budgetary considerations, although it is often possible to make one full sized product into a substantial number of individual product samples.

Paying for High Impact Event Spaces

There are a vast array of high footfall and high impact event spaces for positioning your experiential sampling, to suit all demographic audience groups across the UK. There are the giants of the indoor shopping malls and mainline train stations who all charge a daily or weekend rate for the massive consumer exposure they provide. However, there are also a comprehensive selection of lower cost experiential event space options which also offer an equally large (or large enough) audience reach, at far lower cost, if you employ local area knowledge and tap into our extensive experience. Some of the best experiential sampling locations are seasonal events and festivals which are transient in nature (eg: music, ethnic, agricultural, sporting, historic, culinary, etc) - where it is also possible to sell stock as well as sample it, thereby re-couping some of your sampling campaign running costs.

Optional Extra Elements

Our costed campaign plans are fully itemised, listing every single item as an individual unit and the number of items provided. By doing this, you are then able to decide what aspects of the event equipment list on the campaign schedule you want to invest in, or decide that you can either do without or are better placed to provide yourself. Such optional extras frequently include customer data capture, vouchers, voucher redemption tracking, campaign video footage or branded display graphics.

Produce Sales Refunding

There are a wide array of sampling locations where it is possible to sell stock, in addition to sampling it. Obviously this is the case at all grocery retailers / supermarkets, but it is also possible to sell produce directly at the majority of festivals and at many events. This allows substantial, immediate revenue to be raised at the same time as enjoying the long term benefits of mass market audience reach. All of which can be refunded directly against the sampling campaign implementation costs, significantly reducing the capital investment required.