2018’s TOP FIVE MOST IMPORTANT SAMPLING LOCATIONS FOR FOOD & DRINK BRANDS It's a question I am asked frequently by enlightened brand managers and owners, who are keen to make the most of their modest marketing budgets. Here's a summarised run down that applies to almost any food and drink
HOW TO KEEP YOUR MARKETING FRESH – FOR FRESHERS’ WEEK Here are some innovative and creative campaign ideas for anyone who is starting to pull together their student activity plans for the start of the academic term, which will give your marketing the A grade results required to make an
YOU'D NEVER GUESS WHO HAD THE BEST STAND AT THE IFE 2017!? With 1,350 suppliers and manufactures attending this year’s International Food Exhibition the competition for who has the best stand was Hot (with a capital H) – and you’d be surprised at who got the number one spot (IMHO).
Zabeer Hussain - Financial Director A proven ability to constantly challenge and improve existing processes and systems. Possessing excellent communication skills and having the ability to communicate professionally with clients and colleagues on detailed financial issues. Managing, Analysing and reporting to executives and directors on: key performance indicators, business risks, business objectives,
Michelle Watson - Accounts Administration At Link, I deal with the financial side of things, keeping the books balanced and generally help keep everything moving like clockwork! I have worked here for a few years now and it's fantastic to see how the company how grown in leaps and bounds (Which I
Here is a new short video to review the key aspects required to create memorable brand experience, generate social media engagement and prompt positive taste trial - to drive measurable sales and ROI using experiential sampling at supermarkets. Click on the video – and let’s find out how it’s done! https://www.youtube.com/watch?v=E0I0v_-1MLU Please share
If you are planning on taking your brand out of the factory and in front of potential customers, here are five top tips to maximise your impact at your next big show: 1. Understanding experiential Real experiential marketing engages all the senses: touch, taste, sight, sound and scent. It’s proven that the more sensory triggers
THE GIFT OF EXPERIENTIAL: HOW TO RE-ENERGISE TIRED CHRISTMAS SHOPPERS AND BOOST FLAGGING RETAIL SALES.
It’s funny how the meaning of Christmas can be so different when you’re in a marketing or sales related job role. From a specialist experiential agency perspective, the focus on helping to create memorable interactions to drive sales for our clients always presents a range of fun opportunities to extend seasonal themes to brands that