Case Studies Youth

Case Studies - STA Travel

High Calibre Promotion Staff


Client: STA Travel

Campaign: Bush or Brazilian campaign

Brief:

To promote awareness and generate interest for STA Travel's 'Bush or Brazilian' summer promotion.

Target Audience:

Young people aged 18-24

Campaign Description:

Link Communication's promotional teams approached young urbanites in city centre parks and on busy city centre walks.

The teams distributed the Bush (Oz) or Brazilian leaflets alongside a sachet of hair removal cream with the strap line 'Bush or Brazilian?'.

Results:

  • Over 50,000 branded leaflets and samples of hair removal cream over the course of two days.
  • The message was clearly and concisely communicated to young urbanities.
  • STA Travel continue to use Link Communication for all their field marketing needs.