Case Studies - Mentos Pure Fresh Gum

Client: Chupa Chups

Campaign: Mentos Pure Fresh Gum Product Sampling

Brief:

To raise awareness of the new Chupa Chups brand, Mentos Pure Fresh Gum, through the provision of sampling staff member to perform sampling activity at selected underground stations.

Target Audience:

• London Commuters
• Everybody

Campaign Description:

• Link Communication provided female product sampling staff who distributed free samples of the Mentos Pure Fresh Gum, to commuters, inside selected underground stations.
• The activity was carried out on one day in September, the staff members worked from early morning till evening.
• The activity was extremely busy early in the morning.
• This quietened off to a steady pace until the early afternoon and into the evening.
• A large number of people stopped to talk to the members of staff.

Results:

• The cut through rate was very high with approx 90% of people approached were happy to take a sample of Mentos chewing gum.