Case Studies - Cecil Gee

Client: Moss Bros

Campaign: Cecil Gee store support campaign

Brief:

To raise awareness and drive footfall into the new Cecil Gee store on Kensington High Street, London.

Target Audience:

• Male Shoppers
• Young Male Professionals

Campaign Description:

Two promotion girls were dressed in sexy, skin-tight, black PVC catsuits, high-heeled boots and sunglasses.

The girls were briefed on the campaign objectives, in-store products, special offers and scripts, before hitting the busy shopping areas of Kensington High Street, Warwick Road and outside Kensington tube Station.

Results:

• 5,000 Cecil Gee flyers were handed directly (with great visual impact) to the target market during the opening weekend.
• The catsuits were an excellent means for the promotion team to strike up dialogue with the target market.
• The Cecil Gee store was at capacity for the whole weekend.
• The client continues to execute similar activity nationwide.