Case Studies - Cecil Gee

Client: Moss Bros

Campaign: Cecil Gee store support campaign

Brief:

To raise awareness and drive footfall into the new Cecil Gee store on Kensington High Street, London.

Target Audience:

• Male Shoppers
• Young Male Professionals

Campaign Description:

Two promotional girls were dressed in sexy skin tight black PVC cat suits, high heeled boots and sunglasses.

The girls were briefed on the campaign objectives, in store products, special offers and scripts, before hitting the busy shopping areas of Kensington High Street, Warwick Road and outside Kensington Tube Station.

Results:

• 5,000 Cecil Gee flyers were handed directly (with great visual impact) to the target market during the opening weekend.
• The cat suits gave the promotion 'cut-through' provided an excellent means for the promotional team to strike up dialogue with the target market.
• The Cecil Gee store was at capacity all the weekend.
• The client continues to execute similar activity nationwide.