Case Studies - STA Travel

High Calibre Promotion Staff


Client: STA Travel

Campaign: Bush or Brazilian campaign

Brief:

To promote awareness and generate interest for STA Travel’s ‘Bush or Brazilian’ summer promotion.

Target Audience:

Young people aged 18-24

Campaign Description:

Link Communication’s promotional teams approached young urbanites in city centre parks and on busy city centre walks.

The teams distributed the Bush (Oz) or Brazilian leaflets alongside a sachet of hair removal cream with the strap line “Bush or Brazilian?”.

Results:

  • Over 50,000 branded leaflets and samples of hair removal cream over the course of two days.
  • The message was clearly and concisely communicated to young urbanities.
  • STA Travel continue to use Link Communication for all their field marketing needs.

Case Studies - Cecil Gee

High Calibre Promotion Staff

Client: Moss Bros

Campaign: Cecil Gee store support campaign

Brief:

To raise awareness and drive footfall into the new Cecil Gee store on Kensington High Street, London.

Target Audience:

  • Male Shoppers
  • Young Male Professionals

Campaign Description:

Two promotional girls were dressed in sexy skin tight black PVC cat suits, high heeled boots and sunglasses.

The girls were briefed on the campaign objectives, in store products, special offers and scripts, before hitting the busy shopping areas of Kensington High Street, Warwick Road and outside Kensington Tube Station.

Results:

  • 5,000 Cecil Gee flyers were handed directly (with great visual impact) to the target market during the opening weekend.
  • The cat suits gave the promotion 'cut-through' provided an excellent means for the promotional team to strike up dialogue with the target market.
  • The Cecil Gee store was at capacity all the weekend.
  • The client continues to execute similar activity nationwide.