Case Studies - Time Bank

Client: Time Bank

Campaign: Tube Station Young Professionals Campaign

Brief:

To raise awareness and generate interest for Time Bank's volunteering schemes for helping charities.

Target Audience:

Young Professionals

Campaign Description:

Costumed promotional team targeted young professionals outside 20 large tube stations in London during the morning and evening rush hours.

The teams distributed branded print material to the target audience and explained the benefits and features of volunteering for charities. Teams dressed in angel costumes which attracted a huge amount of attention on the streets.

Results:

• 80,000 leaflets were distributed on one day.
• The campaign message was clearly communicated by the promotional staff.
• Client reported a huge amount of inbound enquiries and subsequent applications from the activity.