Case Studies Young Professionals
Case Studies - Second Post
Client: Second Post.com
Campaign: Second Post Young Professional Campaign
Brief:
To raise awareness and promote interest for 'SecondPost.com', by executing a print distribution campaign targeting graduates with one or more years' experience, who are looking for new job opportunities and their 'second post'.
Target Audience:
Young Professionals 22-25
Campaign Description:
Promotion staff targeted young professionals in busy cities through the hand to hand distribution of print material across the following locations:
- City centre commuter links
- Office area walkways
- Late night popular / fashionable bars
Results:
- 30,000 leaflets were distributed over the course of a week-long campaign.
- The message was clearly delivered and communicated to the exact target audience.
- Second Post monitor the source of all new sign ups to their website and reported a extraordinarily high level of recent graduates signing up to their service as a result of receiving the promotional material.