Case Studies - Second Post

Client: Second Post.com

Campaign: Second Post Young Professional Campaign

Brief:

To raise awareness and promote interest for 'SecondPost.com', by executing a print distribution campaign targeting graduates with one or more years' experience, who are looking for new job opportunities and their 'second post'.

Target Audience:

Young Professionals 22-25

Campaign Description:

Promotion staff targeted young professionals in busy cities through the hand to hand distribution of print material across the following locations:

• City centre commuter links
• Office area walkways
• Late night popular / fashionable bars

Results:

• 30,000 leaflets were distributed over the course of a week-long campaign.
• The message was clearly delivered and communicated to the exact target audience.
• Second Post monitor the source of all new sign ups to their website and reported a extraordinarily high level of recent graduates signing up to their service as a result of receiving the promotional material.