Moss Bros

CASE STUDY

Client: Moss Bros

Agency: Covent Garden in-store event - Young professional campaign

Brief:

To promote awareness and drive traffic in store for the re-launch of the Covent Garden Moss Bros store.

Target Audience:

Young Professionals

Campaign Description:

Link Communication provided three male models dressed in formal suits to execute a highly targeted print distribution campaign. The team approached young professionals on busy walkways around the Covent Garden store to inform them of the in-store event and gave them special invitations if they showed interest.

The in-store event comprised of:

• Free champagne
• Free buffet
• 20% offer on every item in store
• Free tailoring service on any items purchased.

Results:

• Over 1,500 invitations were hand delivered to young professionals over the course of four hours.
• Moss Bros reported that the store was at full capacity for the duration of the event.
• Link Communication continue to work in strategic partnership with Moss Bros to promote awareness and drive footfall for all stores in the Moss range.