Case Studies Young Families

London Science Museum

CASE STUDY




Client: London Science Museum

Agency: Posterscope

Campaign: Targeted flyer distribution campaign

Brief:

The objective of the campaign was to promote awareness and increase visits to the London Science Museum.

Target Audience:
  • Young families.
  • Tourists
Campaign Description:

Link Communication provided teams of promotional staff over three weeks to target young families and tourist visiting major London attractions during the summer.

The teams were fully briefed on the location, opening times, prices and special offers of the Museum and actively informed interested parties of all relevant information.

The activity was executed at all of the top ten major tourist attractions across London.

Results:
  • Over 120,000 branded leaflets were distributed over a three week campaign
  • London Science Museum reported a significant increase in footfall during the campaign.
  • Link Communication continue to work in strategic partnership with Posterscope over a wide range of campaigns and brands.