Digger Land

CASE STUDY

Client: Diggerland

Agency: The Piper Agency

Campaign: Diggerland family leafleting campaign

Brief:

The campaign objective was to promote awareness and increase bookings for Diggerland by executing a family-orientated leaflet distribution campaign.

Target Audience: Young families.

Campaign Description:

Link Communication provided teams of branded promotional staff to work in ten cities to promote Diggerland.

The teams specifically targeted young families through the hand to hand distribution of branded print material. The teams were fully briefed as to the locations of the nearest Diggerland, list of attractions, prices and special offers and passed this information on to interested families.

• Over 50,000 branded leaflets were distributed over the course of one Saturday afternoon.
• The message was clearly communicated to young families.
• Diggerland reported a significant increase in the number of visitors as a result of the campaign.