Case Studies - Uncaged

Client: Uncaged

Campaign: Animal testing awareness campaign

Brief:

MIRROR STICKERING - To raise awareness of the animal testing experiments conducted by Herbal Essences, through execution of a guerrilla stickering campaign targeting females in city centre bars, pubs and clubs.

CLEAN GRAFFITI - To raise awareness of the animal testing experiments conducted by Herbal Essences, through execution of a clean graffiti campaign in city centre areas, primarily targeting female professionals and shoppers.

Target Audience:

• Young Professionals aged 18 - 30

Campaign Description:

Link Communication's Stickering teams visited all of the popular bars, pubs and clubs each evening. Each bar had at least one male and female bathroom. Within each bathroom, there were multiple mirrors where the stickers were displayed.

Coverage areas included stencils at the universities, the colleges, the high street shopping areas, train stations and office area walkings.

Results:

• Over 100 venues had the mirror stickers displayed in each city, with multiple applications in each venue.
• Over 200 highly visible Clean Graffiti stencils were applied onto the high footfall locations across the targeted cities.