Case Studies - STA Travel

Client: STA Travel

Campaign: Escape the Grey - Prison Campaign

Brief:

To raise awareness of the “Escape the Grey” campaign and increase sales for STA Travel, through the execution of a costumed leaflet distribution campaign, within London, Glasgow and Manchester.

Target Audience:

• Young Professionals

Campaign Description:

• A team of three costumed promotion staff were used in each city; two staff were dressed in bright multi coloured costumes and one “Grey Prisoner” who carried (was trapped behind) the STA Travel prison / sign board.
• The teams distributed the print material within close proximity to the STA travel stores, verbally communicating the key proposition to potential customers, out-lining the head line offers and directing people to the local STA branches.

Results:

• The eye catching costumes and visual propos created massive impact on the streets, stimulating lots of interest.
• The client commented that the activity generated a significant amount of bookings through immediate walk ins which was prompted by the field teams.
• Link Communication have been a preferred marketing partner of STA Travel since 1998.