Case Studies - The Juice Brewery

Client: The Juice Brewery

Campaign: Christmas sampling campaign in Greater London

Brief:

To increase product awareness and drive sales for The Juice Brewery’s online promotion of Hopper drinks, through the execution of a targeted sampling campaign aimed at Christmas shoppers and office workers between 25-55 years of age, around London.

Target Audience:

• Young Professionals
• Families
• Avid Shoppers

Campaign Description:

OFFICE TO OFFICE SAMPLING

• The roaming sampling teams took the Hopper samples inside of a wide range of businesses across Central London.
• The teams announced their arrival, introduced the drink, the details of ingredients, examples of ideal suitability for consumption occasions and the special offer to all recipients.

OUTSIDE FOOD HALLS

• As the high street began to fill with its peak of Christmas consumers on each day, the team located themselves, outside department stores such as Marks and Spencer’s and Selfridges, targeting potential customers.

FOOD AND FARMERS MARKETS

• High-calibre distribution staff located themselves at food markets (e.g. Borough Market) during peak times, promoting the drink, through the distribution of samples and print, to the users of the local quality food market.

Results:

• People frequently enquired as to where they could find or buy the product.
• The credibility and impact of the teams was greatly enhanced through the provision of branded jackets and hats, making them look professional and more approachable and undoubtedly increasing acceptance levels.
• The client was very pleased with the campaign and the level of sales achieved within a very short turnaround time.