Case Studies - IKEA

Client: IKEA

Campaign: 2009 Catalogue - Press Launch

Brief:

To provide two high calibre body painted promotion staff in the IKEA brand colours (blue and yellow) to promote the launch of the 2009 Catalogue through a PR event tour across central London on the 14th of August, 2008.

Target Audience:

• Journalists at selected newspapers and magazine groups.

Campaign Description:

The staff provided support for the IKEA PR team as they towed a super-sized catalogue on a lorry around Central London, visiting selected media offices, magazine offices and breakfast shows.

Results:

• All press offices were very receptive to the team with the colourful, unusually costumed staff helping to gain access and cause a stir within the press offices.
• All recipients were happy to accept the catalogues and information about the launch.
• The yellow and blue colour scheme was highly visible and drew attention whilst being quickly associated with the IKEA brand.