Case Studies - Piz Buin 'One day Long '
Client: Piz Buin Campaign: 'One Day Long' Product Sampling
Brief:
To execute a product sampling campaign at major summer events to promote awareness and generate interest in Piz Buin's one day long sun cream.
Target Audience:
Sun worshippers
Campaign Description:
Link Communication provided a team of ten high calibre promotional staff to sample sun cream sachets across major summer events such as:
- Live 8
- Glastonbury
- V Festival
- Wimbledon
- 5 Ashes test cricket matches
Stylish branded uniforms comprising of cropped T shirts, caps and satchel bags were created and used at each location.
Results:
- Over 100,000 sachets of sun cream and leaflets were distributed over nine events.
- The message and core benefits of the product were clearly communicated to the target audience.
- Link Communication continue to work with Piz Buin to provide sampling activity.
Case Studies - Piz Buin Beach Event
Client: Piz Buin
Agency: The Red Consultancy
Campaign: Piz Buin sampling campaign
Brief:
The objective of the campaign was to increase sales of Piz Buin sun cream products and reinforce the Piz Buin brand image.
Target Audience:
Sun worshippers
Campaign Description:
Fifteen members of the Link Communication promotional teams were outfitted in the branded Piz Buin costumes consisting of roll-up trousers or shorts, cropped t-shirts and record bags. Link Communication staff acted as brand ambassadors and the teams spread along the beach communicating the brand values, distributing samples of sun cream and even applying sun cream to the sun bathers gathered to watch the festival.
Results:
- Over 30,000 samples were distributed throughout the campaign.
- The message communicated by the promotional teams was clearly delivered.
- The branded uniforms created a high visual element to the campaign and acted as an excellent lever to allow the promotional staff to approach sun bathers and open a meaningful dialogue.
- The client was extremely impressed with the campaign and Link Communication continue to work in strategic partnership with The Red Consultancy over a wide range of high profile brands.