Case Studies Sun Worship

Case Studies - Piz Buin 'One day Long'

High Calibre Promotion Staff


Client:
Piz Buin Campaign: 'One Day Long' Product Sampling

Brief:

To execute a product sampling campaign at major summer events to promote awareness and generate interest in Piz Buin's one day long sun cream.

Target Audience:

Sun worshippers

Campaign Description:

Link Communication provided a team of ten high calibre promotional staff to sample sun cream sachets across major summer events such as:

  • Live 8
  • Glastonbury
  • V Festival
  • Wimbledon
  • 5 Ashes test cricket matches

Stylish branded uniforms comprising of cropped T shirts, caps and satchel bags were created and used at each location.

Results:

  • Over 100,000 sachets of sun cream and leaflets were distributed over nine events.
  • The message and core benefits of the product were clearly communicated to the target audience.
  • Link Communication continue to work with Piz Buin to provide sampling activity.