Case Studies - Piz Buin 'One day Long'

Client: Piz Buin Campaign: 'One Day Long' Product Sampling

Brief:

To execute a product sampling campaign at major summer events to promote awareness and generate interest in Piz Buin's one day long sun cream.

Target Audience:

Sun worshippers

Campaign Description:

Link Communication provided a team of ten high-calibre promotion staff to sample sun cream sachets across major summer events such as:

• Live 8
• Glastonbury
• V Festival
• Wimbledon
• 5 Ashes test cricket matches

Stylish branded uniforms comprising of cropped T-shirts, caps and satchel bags were created and used at each location.

Results:

• Over 100,000 sachets of sun cream and leaflets were distributed over 9 events.
• The message and core benefits of the product were clearly communicated to the target audience.
• Link Communication continues to work with Piz Buin to provide sampling activity.