Case Studies Sun Worship
Case Studies - Piz Buin 'One day Long'

Client: Piz Buin Campaign: 'One Day Long' Product Sampling
Brief:
To execute a product sampling campaign at major summer events to promote awareness and generate interest in Piz Buin's one day long sun cream.
Target Audience:
Sun worshippers
Campaign Description:
Link Communication provided a team of ten high-calibre promotion staff to sample sun cream sachets across major summer events such as:
- Live 8
- Glastonbury
- V Festival
- Wimbledon
- 5 Ashes test cricket matches
Stylish branded uniforms comprising of cropped T-shirts, caps and satchel bags were created and used at each location.
Results:
- Over 100,000 sachets of sun cream and leaflets were distributed over 9 events.
- The message and core benefits of the product were clearly communicated to the target audience.
- Link Communication continues to work with Piz Buin to provide sampling activity.