Case Studies - The Game

Client: The Game

Agency: Pd3

Campaign: The Game - stickering campaign

Brief:

To promote interest in and generate awareness of a new book, The Game by executing a stickering campaign in fashionable, urban locations.

Target Audience:

• Young Professionals
• University Students
• 16-29 Young Urbanites

Campaign Description:

Link Communication displayed low tack, easily removable temporary stickers on a range of outdoor street furniture and inside washrooms of selected bars and pubs. Activity was rolled out nationwide across popular drinking areas, fashionable shopping areas and student areas.

Results:

• 15,000 stickers were displayed nationwide over one weekend, across 10 cities.
• Link Communication provided sticker removal teams one week later as part of the campaign, ensuring that there were no complaints or issues from any location.