Case Studies - Pitch Invasion

Client: Pitch Invasion

Campaign: Targeted Leaflet Campaign

Brief:

To create awareness of Pitch Invasion.Com amongst amateur footballers in North London.

Target Audience:

18- to 35-year-old males and amateur football players

Campaign Description:

Link Communication provided promotion teams to target pubs, bars and shops regularly frequented by men aged 18-35 across ten major UK towns, to promote the new 5-a-side football pitches from Pitch Invasion. Promotion staff displayed print by tills, on ledges and in flyer racks in each city's takeaways, cafes, trendy shops, off-licences, hair dresses and other types of retail outlets across each city. Posters were also displayed where permission was granted.

Results:

• 10,000 leaflets and 1,000 posters were displayed in prominent positions across relevant retail outlets.
• The message was clearly communicated to the correct target audience.
• Pitch Invasion were delighted with the campaign and reported a high number of teams booking pitches as a direct result of the campaign.