Case Studies - Dreams Come True

Client: Dreams Come True

Agency: Event Force Management

Campaign: London Marathon promotional campaign

Brief:

To hand out flyers and provide vocal support for participants running in the London marathon on behalf of the children's charity, "Dreams Come True" (which makes dreams come true for terminally ill children).

Target Audience:

Charity runners and spectators of London Marathon

Campaign Description:

Link Communication provided a team of twenty high calibre promotion staff to support the Dream Come True marathon runners. The team were supplied with helium balloons, banners, and branded uniforms and went cheered and shouted every time a Dreams Come True runner passed their position. In addition the teams distributed promotional material to people watching the race targeted all demographics and explain core messages of the charity - and who they should be cheering for!

Results:

• Over 20,000 leaflets were distributed over the course of the marathon.
• The charity runners all commented the significant boost they felt when they approached the DCT event area.
• The campaign message was clearly communicated and delivered to the gathering spectators.