Case Studies Sporty Types

Case Studies - Pitch Invasion

High Calibre Promotion Staff


Client: Pitch Invasion

Campaign: Targeted Leaflet Campaign

Brief:

To create awareness of PitchInvasion.Com amongst amateur footballers in North London.

Target Audience:

18-35 year old males & amateur football players

Campaign Description:

Link Communication provided promotional teams to target pubs, bars and shops regularly frequented by men aged 18-35 across ten major UK towns to promote the new 5 a side football pitches for Pitch Invasion. Promotional staff displayed print by tills, on ledges and in flyer racks in each city's take-aways, cafes, trendy shops, off licences, hair dresses and other types of retail outlets across each city. Posters were also displayed where permission was granted.

Results:

  • 10,000 leaflets and 1,000 posters were displayed in prominent positions across relevant retail outlets.
  • The message was clearly communicated to the correct target audience.
  • Pitch Invasion were delighted with the campaign and reported a high number of teams booking pitches as a direct result of the campaign.

Case Studies - Dreams Come True

High Calibre Promotion Staff

Client: Dreams Come True

Agency: Event Force Management

Campaign: London Marathon promotional campaign

Brief:

To hand out flyers and provide vocal support for participants running in the London marathon on behalf of the children's charity, "Dreams Come True" (which makes dreams come true for terminally ill children).

Target Audience:

Charity runners and spectators of London Marathon

Campaign Description:

Link Communication provided a team of twenty high calibre promotion staff to support the Dream Come True marathon runners. The team was supplied with helium balloons, banners, and branded uniforms and went to cheer and shout every time a Dreams Come True runner passed their position. In addition the team distributed promotional material to people watching the race targeting all demographics and explain core messages of the charity - and who they should be cheering for!

Results:

  • Over 20,000 leaflets were distributed over the course of the marathon.
  • The charity runners all commented the significant boost they felt when they approached the DCT event area.
  • The campaign message was clearly communicated and delivered to the gathering spectators.