Case Studies - Colour FX

Client: Colour FX range of coloured hair sprays and gels.

Agency: Fresh Direction

Campaign: Football fans campaign

Brief:

To sample hair colouring product and to hand out informational leaflets to football supporters.

Target Audience:

Football supporters 10-55

Campaign Description:

Link Communication provided a team of ten high calibre promotional staff at six high profile football matches. The teams distributed leaflets and communicated the core features and benefits of the product to football supporters as they were approaching the stadium. In addition the team offered interested parties the chance to sample the product and have their hair coloured to match their team's kits.

Results:

• Over 40,000 leaflets were distributed across the six matches.
• Over 3,000 supporters received an application of the hair dye product.
• The client was delighted with the results and scheduled further work for the commencement of the Premiership Season.
• Link Communication continue to work in strategic partnership with Fresh Direction over a wide range of high profile brands.