Sky Recruitment Case Study

Client: Sky Recruitment

Agency: Youth Media

Campaign: Sky Recruitment campaign

Brief:

To recruit new members of staff for Sky's main business centre in Edinburgh.

Target Audience:

Over 55's

Campaign Description:

Link Communication provided promotion staff outside every major bingo hall in Edinburgh as crowds exited after the main mid week, day-time gaming session.

Staff verbalised core job benefits to each recipient and leave them with a leaflet detailing how to apply.

Results:

• 12,000 leaflets distributed to core target audience group within seven days.
• Client had unprecedented number of applications during the first week; they extended the activity for three further weeks, across a wider range of locations.
• Client has built this activity to as a core part of the over 55's recruitment targeting.