Case Studies - Powergen

Client: Powergen

Campaign: Powergen Banana Campaign

Brief:

To promote awareness and generate interest in Powergen amongst the over sixties.

Target Audience:

Over 60's

Campaign Description:

Link Communication organised a branded milk float and promotional teams across ten major UK cities. The teams distributed bananas and branded leaflets with the strap line "Providing positive energy"

Results:

• Over 100,000 leaflets and branded bananas were distributed over the duration of the ten day campaign.
• The core message was clearly delivered by the teams to the relevant target audience.
• Link Communication continue to work in strategic partnership with The Red consultancy over a wide range of high profile brands.