Case Studies Sixty Somethings

Case Studies - Powergen





High Calibre Promotion Staff

Client: Powergen

Campaign: Powergen Banana Campaign

Brief:

To promote awareness and generate interest in Powergen amongst the over-sixties.

Target Audience:

Over-60s

Campaign Description:

Link Communication organised a branded milk float and promotion teams across ten major UK cities. The teams distributed bananas and branded leaflets with the strapline, "Providing positive energy".

Results:

  • Over 100,000 leaflets and branded bananas were distributed over the duration of the ten-day campaign.
  • The core message was clearly delivered by the teams to the relevant target audience.
  • Link Communication continues to work in strategic partnership with The Red Consultancy over a wide range of high-profile brands.