Case Studies - Morrisons PLC

Client: Morrisons PLC

Campaign: Rothwell Store Launch - Promo Team

Client Testimonial: Click here to read what the client had to say.

Brief:

To increase local awareness and drive footfall to the new Morrisons opening in Rothwell, by using branded street teams handing out goody bags and leaflets, targeting businesses and residents in the local area.

Target Audience:

• Businesses
• Local residents

Campaign Description:

• A team of five high calibre promotional staff distributed 150 goody bags to staff working within local business and retail outlets for the first part of the shift.
• This was followed by leaflet distribution for the remainder of the shift, staff handed out leaflets on the high streets across the neighbouring suburbs.

Results:

• Local business had a very positive response from the goody bags with people seeming very happy to receive a free muffin and drink.
• The feedback from staff was very positive with all people showing interest in the new store launch and the majority accepting a leaflet and asking staff questions.