PRODUCT SAMPLING

CASE STUDY

Product Sampling / Supermarket Multiples Case Study

Client: Milk Link Cheese Company (cheese provided to Marks & Spencer)

Campaign location: Marks & Spencer Food Halls

Brief:

To execute tasting for a variety of cheeses in stores over a 3-month period.

Campaign Description:

• Promotional staff distributed cheese samples from a small branded event area.
• Activity was executed during peak day and evening times.
• Staff were fully briefed on each product (inc. ingredients, origin, manufacturing process, etc).

Results:

• Quote from Catherine Smith, M&S Senior Business Manager, Milk Link Cheese Company:

  "During the tasting periods, each product being tasted increased in sales by approximately 50%.

  The overall impact was a positive one - there was a 5% increase in sales for following weeks.

  We believe that this was a success."