Case Studies Supermarket
PRODUCT SAMPLING
CASE STUDY
Product Sampling / Supermarket Multiples Case Study

Client: Milk Link Cheese Company (cheese provided to Marks & Spencer)
Campaign location: Marks & Spencer's, Food Halls
Brief:
To execute tasting for a variety of cheeses in store over a 3 month period.
Campaign Description:
- Promotional staff distributed cheese samples from a small branded event area.
- Activity executed during peak daytime and evening times.
- Staff fully briefed on each product (inc ingredients, origin, manufacturing process etc.)
Results:
- Quote from: Catherine Smith, M&S Senior Business Manager
Milk Link Cheese Company
"During the tasting periods each product being tasted increased in sales by approx 50%.
The overall impact was a positive one - by 5% better in sales for following weeks.
We believe that this was a success."