PRODUCT SAMPLING

CASE STUDY

Product Sampling / Supermarket Multiples Case Study

Client: Milk Link Cheese Company (cheese provided to Marks & Spencer)

Campaign location: Marks & Spencer's, Food Halls

Brief:

To execute tasting for a variety of cheeses in store over a 3 month period.

Campaign Description:

• Promotional staff distributed cheese samples from a small branded event area.
• Activity executed during peak daytime and evening times.
• Staff fully briefed on each product (inc ingredients, origin, manufacturing process etc.)

Results:

• Quote from: Catherine Smith, M&S Senior Business Manager Milk Link Cheese Company

  "During the tasting periods each product being tasted increased in sales by approx 50%.

  The overall impact was a positive one - by 5% better in sales for following weeks.

  We believe that this was a success."