Case Studies - Wilkinson Sword

Client: Wilkinson Sword

Agency: Fresh Direction

Campaign: Wilkinson Sword product sampling campaign

Brief:

To promote awareness, prompt trial and increase sales of Wilkinson Sword razors amongst students at university.

Target Audience:

Students

Campaign Description:

• Promotional teams across 50 UK cities executed an intensive sampling and leaflet distribution campaign targeting students at the following locations:
• University unions and campus walkways
• University washroom and toilet facilities
• University sports facilities and gyms
• University sports fields
• Student halls of residence

Results:

• 120,000 samples and flyers were simultaneously distributed throughout the campaign.
• The key brand benefits were clearly communicated to all students at each location.
• Link Communication was not presented with final sales details, but Wilkinson Sword reported a significant boost in razor sales.
• Link Communication continue to work in strategic partnership with Fresh Direction over a wide range of high profile brands.