EXPERIENTIAL MARKETING

CASE STUDY

Food Sampling Case Study / Grocery Multiples

Client: Ice Cream Cake Company / Winter Botham Derby

Campaign location: Selected Asda Stores Nationwide

Brief:

To execute sampling and promote sales for the new range of ice cream cakes within Asda stores.

Campaign Description:

• Promotion staff executed sampling within Asda stores of a new ice cream cake concept.
• All materials were supplied and created by Link Communication.
• Activity was executed with a lead time of only three days from brief to execution; this included creation of materials, selection and briefing of staff, organisation of logistics and campaign execution.

Results:

• All samples in all stores were distributed exactly as scheduled.
• Data was collated for favourite flavours, popular choices, samples distributed and OTS.
• All stock sold out in each region - on the day of sampling.