Case Studies Food Sampling
EXPERIENTIAL MARKETING
CASE STUDY
Food Sampling Case Study / Grocery Multiples

Client: Ice Cream Cake Company / Winter Botham Derby
Campaign location: Selected Asda Stores Nationwide
Brief:
To execute sampling and promote sales for the new range of ice cream cakes within Asda stores.
Campaign Description:
- Promotion staff executed sampling within Asda stores of a new ice cream cake concept.
- All materials were supplied and created by Link Communication.
- Activity was executed with a lead time of only three days from brief to execution; this included creation of materials, selection and briefing of staff, organisation of logistics and campaign execution.
Results:
- All samples in all stores were distributed exactly as scheduled.
- Data was collated for favourite flavours, popular choices, samples distributed and OTS.
- All stock sold out in each region - on the day of sampling.