Case Studies - The Guardian

Client: The Guardian

Campaign: Newspaper sampling to students

Brief:

To sample the new Berliner size edition of the Guardian to students at ten major universities across the UK.

Target Audience:

Students

Campaign Description:

Promotional teams across 50 UK cities executed an intensive sampling campaign targeting students at the following locations:

• University unions and campus walkways
• University sports facilities and gyms
• Student halls of residence Results:
• Over 1,000 papers handed out each day in each city.
• Students were very receptive to the new size and pleased to take a free copy of the paper.
• Link Communication continue to work with The Guardian on a wide range of projects.