Case Studies - Ladbrokes

Client: Ladbrokes Casino

Campaign: Chinese New Year promotion

Client Testimonial: Click here to read what the client had to say.

Brief:

To raise awareness and increase usage of the Ladbrokes online casino amongst the Chinese community, through the execution of a targeted leaflet distribution campaign targeting potential customers at the Chinese New Year celebrations in London’s China Town.

Target Audience:

• Members of the Chinese community.

Campaign Description:

A team of four high calibre promotional staff members distributed print material across various high-footfall locations in China Town during the Chinese New Year celebrations and specifically targeting large crowds that gathered to watch the various performances (of Dragon Dancers, etc).

Results:

• Acceptance rates were extremely high throughout the course of the promotion; over 90% of people offered would accept and retain the red envelopes.
• The bright red branded uniforms proved extremely effective as it attracted passers-by to the promotion and made them seem more professional. (Red is also a good luck colour symbolising prosperity at Chinese New Year, which also helped).
• The client was impressed by the enthusiasm of the Link Communication promotion team and the results the team generated on the activity.